Selling Property at Auction

Why Sell at Auction?

Discover the advantages of selling your property through our auction services.

Speed

Complete your sale in as little as 28 days from the auction date, compared to months with traditional estate agents.

Security

Once the hammer falls, the buyer pays a non-refundable deposit and signs a legally binding contract, minimizing the risk of fall-throughs.

Competitive Pricing

The competitive bidding environment often drives up prices, potentially achieving a better result than private treaty sales.

Wider Exposure

Your property will be marketed to our extensive database of active buyers across the UK and internationally.

Fixed Timeline

Set a defined selling date in advance, allowing you to plan your move with certainty.

Transparency

Our open bidding process ensures all parties can see the true market value of your property.

The Selling Process

Our streamlined auction selling process from start to finish.

Free Property Appraisal

Our auction experts will assess your property, provide a realistic guide price, and recommend the best auction for your property.

Instruction & Legal Pack

Once you decide to proceed, we'll prepare the sales particulars and your solicitor will prepare the legal pack for potential buyers.

Marketing Campaign

We'll implement a comprehensive marketing strategy including professional photography, featured listings on major property portals, social media promotion, and direct marketing to our database of active buyers.

Viewings

We'll conduct accompanied viewings or open houses to showcase your property to interested buyers before the auction.

Auction Day

Our experienced auctioneers will conduct the bidding process, working to achieve the best possible price for your property.

Completion

After the auction, the buyer pays a deposit and signs contracts. Completion typically occurs 28 days later, when the remaining funds are transferred to you.

Our Auction Options

We offer different auction formats to suit your property and circumstances.

Traditional Auction

28-day completion period
10% deposit paid on auction day
Legally binding on the fall of the hammer
Ideal for vacant properties and investment opportunities

Modern Method of Auction

56-day completion period
Reservation fee paid by the buyer
More time for buyers to arrange mortgage financing
Suitable for residential owner-occupiers

Online Auction

Runs for a set timeframe (typically 14-30 days)
Bidders can participate 24/7 from anywhere
Wider pool of potential buyers
Available with traditional or modern methods

Frequently Asked Questions

Common questions about selling properties at auction.

What are the costs involved in selling at auction?

The typical costs for selling a property at auction include:

Entry fee: A fee to enter your property into the auction, usually between £300-£500.
Commission: A percentage of the sale price, typically 2-2.5% of the hammer price.
Marketing costs: These are often included in the entry fee but can sometimes be additional.
Legal costs: Your solicitor will charge for preparing the legal pack.

We provide a transparent fee structure with no hidden costs, and we'll explain all fees before you instruct us.

How do you determine the guide price and reserve price?

Our auction experts will conduct a thorough market appraisal of your property, taking into account:

Recent comparable sales in the area
The property's condition and features
Current market conditions
Development potential (if applicable)
Any factors that might affect value (such as short leases)

The guide price is advertised to give potential buyers an indication of the expected price range. The reserve price is confidential and is the minimum amount you're willing to accept. Your property will not sell for less than the reserve price.

What happens if my property doesn't sell at auction?

If your property doesn't reach its reserve price during the auction, we have several options:

We can contact the highest bidder to negotiate a sale immediately after the auction.
We can market the property to our database of underbidders who missed out.
We can include the property in our next auction, often with revised pricing based on the market feedback.
We can discuss switching to a private treaty sale through our estate agency service.

Approximately 15-20% of properties sell after the auction day, so there are still good chances of achieving a sale even if it doesn't sell during the live event.

How long does the whole auction process take?

The typical timeline for selling a property at auction is:

Initial appraisal to auction day: 4-6 weeks (we need time to market your property)
Auction day to completion: 28 days (for traditional auctions)

The entire process usually takes around 8-10 weeks from instruction to completion, making it significantly faster than the average private treaty sale which can take 4-6 months or longer.

Can I set conditions on the sale of my property?

Yes, you can set certain conditions that will be outlined in the legal pack. These might include:

Specific completion dates
Rights of way or access requirements
Items included or excluded from the sale
Special conditions relating to planning or development

Your solicitor will need to include any specific conditions in the legal pack that bidders review before the auction. It's important to be transparent about any conditions as this helps attract serious buyers.

Marketing Features

The key features of our marketing strategy.

Professional Photography

We use high-quality professional photography to showcase your property in the best possible light.

Featured Listings

Your property will be featured on major property portals to reach a wider audience.

Social Media Promotion

We promote your property on social media platforms to attract more potential buyers.

Direct Marketing

We market your property directly to our extensive database of active buyers.

Our Fees

At Landmark Auctions, we believe in transparent pricing with no hidden costs. Our fee structure is straightforward:

Entry Fee

£0

No upfront costs to enter your property into our auction

Commission Fee

2% + VAT

Of the final selling price, payable only upon successful sale

Marketing Package

£395 + VAT

Includes professional photography, floor plans, and comprehensive marketing

Additional Costs to Consider:

Solicitor fees for preparing the legal pack
Energy Performance Certificate (EPC) if not already in place

What Our Sellers Say

"After struggling to sell my property for over a year with traditional estate agents, I decided to try Landmark Auctions. The property sold for £15,000 above the guide price, and the whole process was completed within 8 weeks. I couldn't be happier with the service and result."

John Davidson

Sold a three-bedroom semi-detached house in Birmingham

"As executors of our father's estate, we needed a quick and hassle-free sale. The team at Landmark Auctions guided us through every step of the process, and the property sold for well above our expectations. The certainty of the sale was just what we needed during a difficult time."

Sarah Williams

Sold a probate property in Manchester

"As a property developer, I've sold multiple properties through Landmark Auctions. Their marketing reaches serious buyers, and their expertise in presenting my development opportunities has consistently achieved strong results. Their professional approach makes the process smooth and efficient."

Michael Hughes

Property Developer, Hughes Developments Ltd